The goal of the redesign was to transform the original sign in error page so that we could streamline the sign in process without the complication of different acquisition offers.
The redesign was rolled out to all customers immediately because we strongly believed the update was more efficient and straightforward for the users.
Old Sign In Page
New Tab View
Split Screen View
Split Screen View with Error State
When users sign in with the wrong email
Split Screen View with Error State
When users forget password